More Creative Work
While my primary focus is Product Design (UI/UX), I believe a strong user experience extends to every touchpoint—whether it's a marketing email, a social media post, or a physical magazine. I have worked with organizations like ICAI Sydney and various corporate clients to ensure their visual identity remains consistent, engaging, and professional across all media formats.
Year
2025
Service
Design Works
Category
Designs
Tool
Figma
1. Social Media Branding: ICAI Sydney
Goal: To increase social engagement through consistent visual storytelling.
I designed a series of engagement-focused graphics for the Institute of Chartered Accountants of India (ICAI) Sydney Chapter. My primary task was to establish a professional visual identity, so I created a brand color palette derived directly from their logo.
I focused heavily on consistency—ensuring that colors, logo usage, and sponsor placements were uniform across all posts. This approach not only made the design feel branded and trustworthy but also ensured that the core content was showcased clearly without being overshadowed by design elements.
I have applied these same branding principles for other organizations like Jain Pathshala and DMB Tapovan School. For each client, I tailored the visual language to their specific audience—whether it was students, parents, or community members—ensuring that every post aligned with their unique brand identity while maintaining a cohesive feed.
2. Marketing Design: Email Campaigns
Goal: To create responsive templates that look great on both desktop and mobile.
Marketing emails often break on mobile devices if not designed carefully. I crafted responsive HTML email templates that ensured perfect rendering across devices. I focused on clear hierarchy and large call-to-action buttons to improve click-through rates.
3. Print & Editorial
Goal: To translate dense information into an elegant reading experience.
Print design requires a strict mastery of grids and typography. I designed the layout for a corporate print magazine, managing complex text blocks and high-resolution imagery to create a polished final physical product.
